Tuesday, November 8, 2011

Hollywood Brows

Bold eyebrows are in! Here, we reveal Tinseltown’s best arches—and expert tips on how to claim them for yourself

Thick arches accessorized eyes on the fall and spring runways—models sported black Elizabeth Taylor-inspired brows at Altuzarra’s spring show—and they’re popular on the red carpet too. “I love the return to a strong brow,” says CoverGirl celebrity makeup artist Beau Nelson. “It’s classic and beautiful and makes the face look glamorous and powerful-looking.”
Groomed, filled-in brows can also enhance the eyes. “Think of your eyes as pictures; if you give them beautiful frames, they’ll make more of a statement,” says Hollywood brow-shaper Tonya Crooks. Other benefits of pronounced brows, according to Crooks and fellow star-groomer Anastasia Soare: larger-looking peepers and a more youthful appearance.
Click through for the hottest celebrity brows—and tips on how to be bold!

Thursday, November 3, 2011

Julia Roitfeld’s Doing a Lingerie Line

Though Burberry‘s spring summer show was filled with a star-studded front row—Sienna Miller, Rosie Huntington Whitely, Gemma Arterton—it was Julia Restoin Roitfeld who’s earning headlines.
Last season, the graphic designer turned model mentioned she was working on her own perfume, though nothing’s yet come of the scent. In the meantime, Roitfeld’s popped up in her mom’s Barneys catalog and starred in Hanni Y’s fall campaign. Yesterday, she told WWD that she’s also working on a collection of lingerie. “I have a really great lingerie collection,” she said. “But it’s not for my boyfriend—he doesn’t care—it’s for myself. Next to shoes, it’s my favorite luxury.”
If Julia did make shoes—hell, if any Roitfeld started making shoes, we can’t imagine the stilettoed chaos that’d ensue, but we don’t imagine the girl who posed like this will have any trouble selling lacy intimates either.

Joan Didion Charms Her Crowd

It was standing-room-only last night, as devoted readers and writers packed the Paula Cooper gallery to hear Joan Didion read from her latest novel, Blue Nights. The book, which hit shelves on Tuesday, tells the story of losing her daughter, Quintana soon after the devastating loss of her husband (the subject of 2005′s Year of Magical Thinking).
Cooper’s husband, Jack Macrae, introduced Didion to the adoring crowd: “Few writers make the words matter more,” he said. “Her arrangement is distinctive.”
It’s also beloved, and when the tiny author walked up to the podium, the room was silent.  Didion wore a long black skirt and fitted black top, with red lipstick and a purple shawl drape artfully over her shoulders and started reading in her low, lolling voice.  “Memory adjusts to what we think we remember…As the blue nights draw to a close (and they can, and they will), you experience an actual chill, an apprehension of illness, at the moment you first notice: the blue light is going, the days are already shortening, the summer is gone,” she read.  “Children are hostages to fortune…What does it mean to let them go?”
When the spell broke, the audience peppered Didion with questions, like what nagged her while writing the book? “Can I finish it? I’m not being facetious. It was a new style I never used before,” she answered honestly.  What was hardest?  “It wasn’t really a narrative at all,” she said, noting that she had to remind herself that books should tell a story.  “It was like a reflection, a dream, more like going to sleep and dreaming.”
A final question, about her writing process, put a grimace on her face: “Rewriting is what I do, rather than write.”

Friday, October 28, 2011

Designer Dolls For UNICEF, Marion Cotillard Is Lady Dior, Maison Martin Margiela Makes Moves In Asia, And More…

Fashion houses, including Chanel, Jean Paul Gaultier, Givenchy, and Christian Dior, all pitched in to create designer dolls for UNICEF, with proceeds going to help vaccinate children in Darfur. Les Frimousses, as they are called, will be on auction at Paris’ Drouot Montaigne on December 13.
Marc Jacobs is hosting a Halloween Beaux Arts Ball in Provincetown this weekend, designed by Bryan Rafanelli, who also planned Chelsea Clinton’s wedding. All 900 tickets for the event reportedly sold out in minutes.
The campaign doesn’t officially break until November 14, but a few of Marion Cotillard’s new Steven Klein-lensed ad campaign images have been released already. Styled by Giovanna Battaglia, the actress is showing off a crocodile-skin Lady Dior bag as she stands in front of the Hollywood hills.
Maison Martin Margiela has just opened a new store in Beijing—its largest store to date. The three-story shop has a “complete range of womenswear, menswear, and home furnishings,” and just for fun, there’s a metallic slide going from the entrance of the store to the top floor.

Friday, October 21, 2011

Show Conflict

Diane Von Furstenberg, the president of the Council of Fashion Designers of America, has proposed to Mario Boselli - president of Milan's governing fashion body, the Camera Nazionale della Moda Italiana - that New York "bite the bullet" next year and move its dates earlier, in exchange for a formal agreement about 2013 and beyond.
"We have to protect the industry," Von Furstenberg said, the New York Times reports. "To give jobs is the number one responsibility for anyone today, and that's what we have to realise."
Whilst Boselli is reportedly considering the offer, such a move wouldn't benefit London Fashion Week - the dates of which overlap with Milan in its entirety.

Monday, October 17, 2011

Frieze Trifecta

The fusion of art, fashion, and design reached such critical mass during the five days of Frieze in London that it felt like a new social order was forming. On Tuesday night, Alber Elbaz co-hosted a dinner at the home of David Collins to celebrate an exhibition and auction at Christie's on behalf of the charity Women for Women International. Art world nabobs like Larry Gagosian, Julia Peyton-Jones, and Michael Craig-Martin joined Baillie Walsh, Mike Figgis, Jade Jagger, and Kristen McMenamy. Nice thing about London dinners at this time of year is the reunions. Phoebe Philo was chewing the risotto with old flat mate Jerry Stafford (now that's an apartment wall I'd like to have been a fly on). Feeding and watering the evening were Giorgio Locatelli and team. What does it take to get Locatelli out of his Michelin-starred kitchen? "I like cooking for David at home," said gorgeous Giorgio. And waging war on
waistlines while he was at it.

Two nights later, it was the turn of Francisco Costa and Italo Zucchelli to co-host a dinner at the former Commonwealth Institute, which will reopen in 2014 as the new home of London's Design Museum, with a redesign by John Pawson. The swooping, Brasilia-style, 1950's futurism of the building's interior comfortably dwarfed the few hundred guests. But Pawson injected some brilliant visual magic by projecting a time-lapse day-in-the-life of what the park outside will look like through the wall of glass with which he intends to replace the current concrete. This being Calvin, the dinner corraled the prettiest girls and boys in town. Freida Pinto was looking forward to the screening of her game-changing Trishna at the London Film Festival. Chris Hemsworth was remarkably sanguine about life as Thor, perhaps because he's been stuck in the Lake District filming Snow White and the Huntsman. There were several decades of famous modeling faces in attendance. You get so used to seeing pretty women in killer heels at these dos that Natalia Vodianova looked positively Russian revolutionary in flats.
On Friday, Sergio Rossi opened a new flagship store on Sloane Street and CEO Christophe Mélard and creative director Francesco Russo hosted a dinner at Marc Newson and Charlotte Stockdale's home in Victoria, which completed the week's perfect trifecta of spectacular dining venues. Russo's old friend Haider Ackermann crossed the Channel to show support. Friezers Jay Jopling, Dinos and Tiphaine Chapman, Aaron Young and Laure Heriard Dubreuil, David LaChapelle, Vladimir Restoin-Roitfeld, and Jean Pigozzi were probably grateful by this point to kick back with piña coladas (oof!) and food prepared by the Rochelle Canteen, which is one of the worthier reasons to pick up your passport and make your way to the farther reaches of London's East End.
Saturday saw one last footnote to the art/fashion/design (and food—musn't forget the food) fusion with AmnesTea, a launch party for Patrick Cox's artist-designed cakes to mark the 50th anniversary of Amnesty International. The art part was obvious (Marc Quinn, Gary Hume, Sam Taylor-Wood, Tracey Emin, and Tim Noble and Sue Webster were among the contributors). Design? The event was held at the Royal Institute of British Architects. Fashion? Food? Cox comfortably—if somewhat incongruously—straddles the worlds of footwear and baked goods. And with this Amnesty initiative, you might say he's now offering food for the soul and the sole. Or not. Anyway, the artists' creations will be available at Cox Cookies and Cake in Soho for the rest of the month. A sweet way to keep the Frieze buzz going.

Butterboom’s Best Dressed of the Week

Celebrity stylist Celia Wong takes a look at who wore what last week.

Check out last’s week’s who wore what! Local celebrities dressed up to the nines at the Swank party last week. Our best dressed last week was Lynn Xiong in a sexy lacey number by designer Ermanno Scervino.

Celebrity: Lynn Xiong
Event: Swank fashion show
What she wore: Ermanno Scervino outfit
Celia’s comments: Lynn is the best dressed this week. Her beautiful frame is completely shown off in this sexy dress. Paired with slim-cut pants the dress features a see-through lace top that has great cutting that reveals a nice bare back.

Celebrity: Angelababy
Event: Movie premiere
What she wore: Herve Leger dress and Christian Louboutin shoes
Celia’s comments: She carries the nude look very well. The dress looks sweet and stylish with some nice hardware details. It’s a good match with the summer theme of the movie premiere.

Celebrity: Alice B
Event: Swank fashion show
What she wore: Roberto Cavalli dress
Celia’s comments: The dress has a Moulin rouge feel to it. Love the feathers. Nice shimmers. It’s elegant and unique.

Celebrity: Sharon Kwok
Event: Swank fashion show
What she wore: Roberto Cavalli dress
Celia’s comments: The look is a bit clumsy. Satin dress is not for everyone because the shininess visually expands the body. The cutting of the dress doesn’t compliment her figure either.

Celebrity: Yvette Yuen
Event: Swank fashion show
What she wore: Roberto Cavalli outfit
Celia’s comments: It’s a typical Cavalli cool look and Yvette wears it well. The mix-and-match works magic here – a long dress with a short vest is very trendy.
What Celia wore this week.
Event: Swank fashion show
What she wore: Roberto Cavalli dress, Zara vest, Sel Sel jacket, Gucci belt, Sergio Rossi boots
Celia is Hong Kong’s hip fashion consultant and founder of DADA shop. She is an image consultant with HK celebrities and stars like Kelly Chen, Eric Suen, Kay and Elaine Kong.

Sunday, October 9, 2011


A lot of English press might choose to skip out the first couple of days of Paris but Day 1 as in the 29th September gave me a whole lot to get excited about.  You'll have heard about Anthony Vaccarello getting feted, celebrated and praised to the skies.  That of course without saying seeing as he won this year's ANDAM award.  Julien David who showed later that day though also deserves a spotlight though for doing something that is a little out of sync with what you'd expect from Paris.  David knows streetwear and has spent the last couple of seasons converging his indepth knowledge high grade Japanese streetwear with a meticulous use of Japanese fabrics that when combined create a vibrant mix that can hold its own up against the work of Parisian ateliers.
Julien David, whilst being French is mainly based in Tokyo and like a few other Japanese designers who showed at Paris, tremors of what happened earlier in the year in Japan did ripple through their collections, even if it was a subconsious thing.  For David, he imagined a world collapsing on itself - a big bang in reverse and despite that immense vision, what actually manifested in the collection were a series of carefully researched and articulated prints that graced loose separates, tailored jackets that had multiple darts to convey the 'crunch' of the earth.  The relaxed slouch of David's clothes actually does click in with the sporty vibes of  S/S 12 but I get the impression that his clothes are more about real ease and comfort rather than clothes with sporty undertones but lack actual function.  David's pockets in his trousers and shorts look properly deep too - if I can't bung a phone, a wallet, a small point and shoot and a lipbalm in them, they're not proper pockets to me...    

Saturday, October 8, 2011

Boots for Fall

I know Fall is about booties,right? that’s why I did my researched on what are the boots that you may consider for the season. And think one of it was this “Carry ankle boots” that you can buy online, just type in the boots name and which I believed all the online stores that had this boots are pretty much shown on the Google search. Anyway, the boots has a price of 379 usd quite expensive yeah, but the quality of this boots is really good and I’m pretty sure this boots will get lasted.
And the other Black boots here which has a name of “Pour La Victoire Dayton lace up”,  is made of leather and high quality materials that can make this boot a $158. This boots is quite pricey but yet a nice deal than on the first boots,right? so yeah, these will be the 2 boots that I think will work on you this Fall. But lemme update this soon for more. Thanks for now and need to take my sleep, I’m bit dizzy.

Thursday, October 6, 2011

Hottest Designers at London Fashion Week Spring/Summer 2012

Our favourite looks from London Fashion Week for Spring 2012.
London Fashion Week is often regarded as the most eccentric of the ‘Big Four’ fashion weeks, yet for Spring/Summer 2012 many labels married a commercial sensibility with edgy but playful designs. It looks like next season will be big on colour, patterns and print.
We reviewed the shows and here’s our pick on the hottest looks from the six days, selected based on what we want to have in our own wardrobes!
                          Julien Macdonald
The king of the sexy cocktail dress returned with his take on Givenchy-inspired fringing. Julien Macdonald‘s shimmering gowns, detailed with swinging metallic tassels and intricate beading, had luxe glamour in spades!

Wednesday, October 5, 2011

Shoe Hoo Hoo writen by style bubble

  Seeing as when I last "designed" something, I added a hee-hee to Tee, I thought i'd do the same with Shoe. Actually, designing is rather a loose term for the t-shirt I did for Borders & Frontiers. Collaging? Curating? I suppose they're all very buzzy words to be touting these days.
  I don't want to say I DESIGNED a shoe and talk about lofty influences. I had a bunch of things I wanted to incoporate that reminded me of this hanging out in Camden when I was wee teen - dodgy yellow patent trousers, fluffy fake fur backpacks and then I wanted to do a shoe that is sort of like my ugly David Bowie silver platform shoes, which I stomp around in constantly because the heel platform is so comfy. With all that combined, hopefully the effect is that you either love it or hate it. My main objective was to do a shoe that doesn't really exist out there in shoeland, be it high or lwo. That may well be for a good reason, depending on how you feel about the combo of lilac ponyskin, neon yellow patent and tan leather. You're probably all a bit whatevs about it. It's ok to have indifference or hatred towards said combo by the by.
  Just to recap, Six London, the company behind the production of shoes for brands like bStore and Opening Ceremony asked six bloggers to participate in a shoe collaboration project whereby we got to design our dream shoes. It's not so much a commercial project as it is a fun/creative one where we go to design the shoe that we'd wear as only twenty pairs will go into production, so if the likelihood is that I'm the only person who loves my own shoe, that's all find and dandy. I've already blah-ed on about the whole 'assuming the position of designer' thing here, so I'll save my breath.
  I'm probably going to contradict myself in saying I didn't DESIGN a thing, seeing as I did knock up a moodboard for the purpose of helping Six London's in-house designer Simona Citarella (who like I said has her own fantastic line of shoes now...) to 'get' the idea of what the shoe is vibing off of...
My original sketch image thingy had a back section that sort of wraps around the back to make it into more of a mid-calf boot but in the end, I thought there was already a lot going on to say the least.  Ditto for the karibiner fixture although I think I was just using the shoe as an excuse to bung a karibiner on.  The wood grain leather was alas an ambitious feat, with the time constraints so I went for a plain tan leather instead.
Simona Citarella's much prettier sketch of the shoe that was being worked on as a first prototype...

 The first samples/second prototypes are back and we had a wee launch for them in Paris on Monday night where I got to see the shoe in person for the first time, hold it in my hand and get excited about wearing it (all instances where I have neon yellow and lilac in my wardrobe are being quickly scanned through in my head...).  The curve on the heel at the back was a touch I didn't anticipate but actually gives the shoe more symmetry.  The lilac ponyskin is going to be slightly less pinky and more purply when it does go into its limited production run of 20.

Louboutin On Show

CHRISTIAN LOUBOUTIN'S work and life is set to become the subject of his first ever UK retrospective, starting in March next year at the Design Museum in London.
The display will document Louboutin's 20-year career, exploring how he has managed to transform shoe design and offering an insight into his creative process. The exhibition will also look at the designer's creative influences, from Parisian music hall to film, as well as a showcasing his iconic designs.
Christian Louboutin will take place at the Design Museum from March 28 - July 1.
YOU SHOULD SEE: Christian Louboutin's latest footwear collection...
YOU SHOULD SEE: The latest on the YSL-Louboutin lawsuit...

Thursday, September 29, 2011

Manish Arora Gears Up for Two Shows

Yet another store opening this month!

Chopard celebrated the opening of the new boutique at ifc mall with a fun-filled in-store cocktail event followed by an after-party at the Four Seasons Hotel, earlier this month.

Roland Buser, Andy Hui, Caroline Scheufele, Karim Azar
Chopard Co-President Ms. Caroline Scheufele flew into town for the ribbon-cutting opening ceremony with Chopard Managing Director of Great China, Mr. Roland Buser, celebrity singer Mr. Andy Hui, and Assistant General Manager of ifc mall, Mr. Karim Azar. The after-party at the Harborview Ballroom at the Four Seasons was a riot with a catwalk to showcase Chopard’s baubles, dancers and non-stop entertainment.

Andy Hui, Winnie Yeung, Wong Shui Fun

Lisa S, Kim Robinson, Ana R
Who attended? The usual suspects including celebrities and models Andy Hui, Winnie Yeung, Ana R and Lisa S, celebrity stylist Celia Wong, socialites Ankie Beike, David Harilela and Feiping Chang.

A Model's Plight: Chasing Down Tearsheets

Getting new photos in a models' book is one of the most important things to the career and evolution of the fashion model. The book is like a CV, showing all the work experience and "level" of the model. Clients looking at the model's book can understand if this model is a working model, if she/he has enough experience to handle the job, and of course, what they look like on camera.
Many times models travel to a country and stay for 3 months, and then return to their hometown or move on to another market, leaving their past agents to collect any photos/tearsheets that they maybe have done, but had not published during their time in that country. This can often be a nightmare as agents have a new batch of girls coming into the country and have already forgotten about the last model. As their business is on turnover, they are not concerned with "the last batch", unlike in markets such as Europe, where the models may return periodically, Asian markets often have the models leaving and not returning again. So the question is, how does the model manage to collect their tearsheets?

First, as a model, try to get as much information about the client, the name of the client, or photostudio as possible. We all know it's not professional to take the contact information of the client, photographer, etc and may make your agent mad if you do so--they may think that you will work with them directly. However, in markets such as Asia, I would recommend most definitly to get the telephone number/email of the assistant, photographer, or the photostudio, and then if your agent doesn't follow up, I most certainly contact them. For example, I have been chasing these photos here for 6 months because I knew the shooting was so successful and great photos. Asking my agent repeatedly, he got no results for whatever reason. I finally asked him to give me the contact of the client so that I could try. The client finally gave me 3 photos from the shooting for my book.
Persistance. The only way is to keep asking your agent. Keep it in their mind--they have so many girls to take care of you will need to send them a reminder. If this is not successful, then go for the client and write them a sweet note thanking them for the job and asking if you could receive any beautiful photos from the shooting. If they were to ever ask you to work with them directly, you can simply refer them back to your agent for any job booking. This way you avoid any conflicts and return the client to your agent for work matters and you still get the photos for your book.

Tuesday, September 27, 2011

Victoria Beckham Spring 2012 Collection: New York Fashion Week

Victoria Beckham Spring 2012 Collection presented during New York Fashion Week showcased dresses that were stylish, sexy, sporty, yet classy. Show started with a moment of silence in honor of the September 11 victims.
Then came a slew of models walking down the runway in Victoria Beckham designs that included everything a women can ask for, like hourglass dresses to long evening wear, form fitting to party dresses.
There were form fitting dresses with dropped waistlines, VB’s signature exposed zippers and figure hugging dresses and much more.
One trend that seems to continue with Victoria Beckham Spring 2012 Fashion Show is color block trend as Mrs Beckham presented orange with navy blue on both dresses and bags, soft patel blues and lilacs for jackets paired with white shorts and skirts.
Bringing sporty touch were oversized jackets with hoods and zippers teamed with short tennis style skirts and black leather newsboy caps, sportier styled parkas in dreamy lavender and gray hues.
Just like dresses, Victoria Beckham Spring 2012 handbags also grabbed a lot of attention. There were VB’s signature structured clutches, soft shoulder bags , chain-strap clutches, oversized totes and much more.
Models walked down the runway in VB’s designs paired with shoes including her first-ever flat sandal and leather ankle cuff pumps.
Highlights of collection were dress with wide bands of navy and safety orange, a shiny lavender parka and white mini. So, what do you think of Victoria Beckham’s latest collection? Share your thoughts with fashion trends in comment box below.

Monday, September 26, 2011

Victoria’s Secret Show 2011, a note for your calendar

Even though Daniel believes that in recent times Victoria’s Secret has been dropping the ball in regards to their advertising efforts you would find it an uphill battle to argue against their annual runway show. It’s arguably the most anticipated (by the public at large) show in the fashion calendar, and there’s very little question why. With the show still over a month away the marketing department at VS is already hard at work making sure you know the exact date to tune in. This poster featuring an un-needlessly ‘shopped Candice Swanepoel landed across our desk letting us know the show will be broadcast on the 29th of November, though the actual show will be on November 9th.

Milan Fashion Week

Updated Monday September 26,9.12am: 
One of this season's most anticipated shows, Versus, took place yesterday evening with creative director Christopher Kane adding a sporty take on next summer's key Twenties trend. Set on a basketball court, we were given a cheerleader-meets-flapper girl look - featuring pleated sporty skirts, cropped hoodies and sheer mini dresses.
Updated Monday September 26, 8.35am: If Pucci's latest show this weekend was all about high fashion gypsies, then Missoni's summer muse is a flamenco-style version, with frills adoning every edge, hip and neckline. Blue was the colour of choice, from ink and aqua to royal and cerulean.
Updated Sunday September 25, 3.13pm: It looks like fruit and vegetables are becoming quite the trend following Moschino Cheap & Chic's dose of fashion five a day, as Dolce & Gabbana also presented a collection emblazoned with fruity motifs, alongside some amazing bejewelled pieces that adorned a finale charge of models.

Saturday, September 24, 2011

In Tokyo, Abercrombie Misses Its Mark

TOKYO, Japan — After several years of “will they or won’t they” speculation, American casual fashion retailer Abercrombie & Fitch finally opened its first retail store in Japan this past December. The 11-story shop in Tokyo’s upscale Ginza neighbourhood is just steps away from Uniqlo’s flagship store and Swedish fast fashion brand H&M.
As with every big retail opening in Tokyo, the first day of sales saw long lines of customers and swift business. The rumoured haul: ¥50 million (or about $550,000). Even without the benefit of an opening party or major press event, Abercrombie was able to rely on a small group of Japanese fans who had previously bought the brand’s products as souvenirs on trips to Hawaii or the continental United States.
But the big question is, will Abercrombie be able to win over new fans in Japan and replicate the unbelievably successful Japanese market entries of other mass fashion brands?
So far, the signs do not look good.
At the moment, Japan is in the midst of a low-price fashion boom. The only profitable brands are chain retailers like Uniqlo, H&M and Forever21, and the cheap domestic labels in the Shibuya109 shopping building. Yet remarkably, Abercrombie & Fitch made the decision to charge Japanese consumers nearly double its American prices.
In a poll of first-day A&F shoppers in Nikkei’s Marketing Journal, 61.7 percent of people found the prices “a bit high” while 18.3 percent declared them “too high.” Less than one-fifth of consumers thought the prices were on target. Once upon a time, American retailers made huge margins by setting higher prices in Japan, but today, gouging the Japanese consumer simply doesn’t work. Consumers are too smart for that.
Furthermore, most multinational apparel companies have found success in Japan by working with local partners to adapt their messaging, communications and brand image to fit the mature and sophisticated Japanese consumer. In contrast, Abercrombie & Fitch is pursuing an intensely American retail and marketing strategy that may alienate the vast majority of their potential sales base. The strategy is adequately well-done in terms of basic presentation and architecture, but their new Ginza store, in particular, clashes with Japanese fashion and shopping culture in almost every possible way.
For instance, most foreign retailers in Tokyo employ an exclusively Japanese staff, who behave according to the expectations of Japanese consumers, but Abercrombie & Fitch decided to make the brand experience so “American” that they have almost nobody working the shop floor who would be perceived by customers to be authentically Japanese.
Remarkably, the staff greets shoppers in English, rather than Japanese. Indeed, the best a Japanese consumer can hope for is a kikoku shijo – a returnee from overseas – who can at least speak the local language. While most Tokyo shoppers may like imported, international goods, they do not want to be forced to surface their rusty English during a commercial transaction.
The staff also fails to follow widely recognized principles of Japanese politeness. They are boisterous and many sing and dance along with the songs piped through the Ginza store, making the relatively cramped sales space feel even more claustrophobic for consumers.
To make matters worse, many of the male staff members have their chests exposed. Sex appeal may be a big part of the brand’s charm in the United States, but this particular masculine ideal of a “ripped chest” is completely out of sync with current Japanese fashion culture and the constant presence of half-naked men is off-putting to the Japanese customer — especially when crammed into tight spaces like elevators.
Successful brands in Japan use their shop floor staff as brand leaders and styling mannequins to show consumers how the clothes look on real Japanese people. At this, A&F also fails.
Like its American stores, Abercrombie’s Ginza flagship also reeks of strong American-style cologne — this, no less, in a country that’s famously perfume-adverse. Indeed, back in 2005, perfume critic Chandler Burr wrote a New York Times magazine piece called “Display It, Don’t Spray It” on the universal Japanese distaste for strong cologne and perfume. Yet A&F seems to pump its signature cologne through the ventilation system in a way that permeates the entire experience — and whatever you were wearing at the time for days after. Of course, many successful Japanese brands incorporate scent into their retail experience, but subtlety is the key. The smell should not carry with the customer.
But it doesn’t stop there — there are practical challenges as well. Visitors to A&F’s Ginza store complained in TV reports that they could not adequately judge the colour of certain products in the store’s extremely dim lighting, which is designed to feel like a late 1990s New York dance club. And, the elevator only goes to the 7th floor, forcing female shoppers to walk up flights of stairs to reach the women’s department in the store’s upper reaches.
Finally, possibly the most fundamental problem with A&F’s Ginza store is that it offers consumers few options for integrating the brand into his or her own life. The clothing screams the letters A&F at a time when Japanese consumers are looking for much more subtle branding on their apparel.
It’s interesting to note that the most popular luxury handbag at the moment is made by Miu Miu and looks much less openly branded than those made by competitors like Gucci and Louis Vuitton. While at the high street level, as we’ve seen with the success of Uniqlo, young Japanese consumers are increasingly looking for brands that offer them ways to create their own individual styling. A&F, on the other hand, offers no room for adaptation. You are forced to either buy into the entire package or buy nothing.
At the moment, Tokyo fashionistas are obsessed with classic Ivy League style and heritage American brands like Red Wing. But despite these areas of opportunity to connect with the current tastes of local consumers, A&F has made no attempts to style or merchandise its “fratboy” clothing to fit the current fashion ecosystem in Japan. In contrast, Gap has gotten very good at this in recent years — enabling the company to market their merchandise to Japanese consumers who are not necessarily Gap fans.
So how did Abercrombie get everything so wrong? Is it ignorance or arrogance? It’s hard to say for sure. Either way, Abercrombie’s entry into Japan is a perfect case study in how not to localise.
W. David Marx is a Contributing Editor of The Business of Fashion

Japan’s Premium Pricing Problem

                                          Coach Kristin Leather Hobo Bag | Source: Coach
TOKYO, Japan — In the United States, the Coach Kristin Leather Hobo bag retails for $298. In Japan, the same bag costs $711 (¥59,850).
This disparity in pricing is not unique to Coach. Premium and luxury fashion brands based outside Japan have long charged Japanese consumers a significantly higher price than in other markets for the same goods. But today, due to a strong yen and greater visibility of global pricing thanks to the internet, Japanese consumers are growing weary of this systematic markup.
As Mariko Sanchanta notes in a recent Wall Street Journal piece entitled “Web-Bargain Luxury Comes to Japan,” Japanese consumers are becoming accustomed to “discounts” at outlet malls and online sales, which, ironically, make prices equivalent to what much of the world pays at standard retail.
So why is it that premium and luxury brands have been able to charge nearly double for their products in Japan — a practice which on the face of it looks like price gouging?
While industry observers were highly sceptical about Abercrombie & Fitch’s overall strategy for Japan entry, CEO Mike Jeffries is right when he says: “We are premium brands, and we get premium prices in these markets.” It just so happens that premium prices are very high in Japan, because standard prices are very high.
Even with a relatively low consumption tax, the Japanese spend 13.4 percent of their income of food alone, compared to 9.9 percent in the United States. A five kilogram bag of rice — the Japanese staple — is often priced at around ¥2000 ($24), while CDs are priced at ¥3000 ($36).
The high prices are mostly a direct product of government policy. Protectionist tariffs not only increase the costs of imports, but keep domestic producers insulated from having to compete on price. Informal cartels are also at work in setting high prices.
In the fashion and accessories market, retailers like Beams, Ships and United Arrows maintain pricing for basics at around the same level — and in the process, set what consumers perceive to be standard price levels.
Usually, when foreign brands enter the Japanese market, they position themselves as “premium,” which usually means pricing at a higher level than the Japanese price for standard goods. For example, the price of a T-shirt by skate culture apparel brand Supreme, which costs about $25 in New York, was set at approximately $60 in Japan.
The rationale for this is simple: companies set prices as high as the market allows — and since the Japanese market sets prices higher than elsewhere, brands were able to indulge.
This worked when Japanese incomes were high and steadily growing, as they were from the 1960s to the 1990s. But when incomes peaked in 1998 and then started to steadily fall, the situation became less tenable, creating major opportunity for a clothing brand like Uniqlo, which set up production in China and was able to deliver high-quality goods at standard Western pricing levels seen overseas at Gap or H&M.
Today, the notion of undercutting standard Japanese pricing has spawned an entirely new strategy for entering the Japanese market. H&M and Forever21 have both generated significant revenue by offering product at a much lower price than what has traditionally been considered low. Indeed, nothing has scared domestic Japanese apparel brands more than the challenge to the psychological perception of what constitutes standard cost.
Beams and United Arrows, which have weathered the recession relatively well, responded to the recent fast fashion boom by creating their own lines of lower-priced Chinese-made apparel. Even designer brand Comme des Garçons has launched lower-priced lines like PLAY, alongside Chinese-made basics.
But as the rest of the fashion industry reorients itself and becomes much more competitive on price, Western luxury brands find themselves in a difficult position. Today’s Japanese consumers are less wealthy, pessimistic about their economic future and becoming accustomed to paying less. They no longer understand the 1990s-era logic of saving or going into debt in order to buy a luxury handbag. And thanks to Yahoo Auction, grey market arbitragers and a giant network of resale shops across Japan, there are much cheaper places to buy new or near-perfect luxury items than flagship stores. Indeed, consumers are also turning to industry offerings like outlet malls and sale sites like Gilt Groupe and Yoox.
Chinese tourists will help bolster demand, but as middle-class Japanese consumers flee the luxury market, brands may not be able to continue to keep charging artificially high prices. But for luxury brands, simply slashing prices is not an option either, as their pricing has been an important part of their strategy for communicating value and importance to customers. The question going forward is whether they can surf on the deflationary swells to slowly readjust pricing in a more stealth manner.
The U.S. price of $298 for a Coach handbag may actually be perfect for today’s Japan.
A version of this article first appeared on Néojaponisme, founded by W. David Marx, a contributing editor at The Business of Fashion.

Friday, September 23, 2011

Fashion Shoes in new york fashion week

I know we're only one week in, but if New York's fashion week was anything to go by, I have a feeling it is going to be a good season for shoe lovers. Here are some of my favorite shoes from last week!
I have fallen hard for the playful translucent spectator heels at Oscar de la Renta--they're so sexy. I can't decide if I'd choose the pink or the black if it ever came down to it.
Charlotte Olympia did some amazing shoes for Peter Som last season and this season did not disappoint! I love the serious clunky shape juxtaposed with the cotton candy colors. What a pretty hint of purple on the pinky.

Thursday, September 22, 2011

Red is the trend colour on Fall Fashion 2011

Since I blogged some of those trend collection rather season collections on this blog. it is fine on me then to blog on what is the trend colour for the Fall fashion 2011. As you can see the colour was so bright and often sees on some of the summer collection and since the fashion is evolving by time to time, the colour red was used on the fall fashion which the outcome is really cool and dope.
Now, you can see a lot of pieces are in the colour red because liked what did I said that this colour was the trend on today’s fashion. Actually, I really loved the colour since then because red can maximize your skin tone that can you look for stunning and gorgeous because its blends perfectly on your skin as long to your outfit. So yeah, that’s it for now and will update you more soon as I got time. Thanks folks.

Wednesday, September 21, 2011

Dresses for a modern fairytale

Ever wondered what would Red Riding Hood wear if she lived in the present times? Would her cape still be red or would she wear a revealing lace dress?
To save us from making hypothetical presumptions, Russian designer Ulyana Sergeenko gives us her modern-retro version of the fairytale character. Except, this one is far more confident, daring and isn’t afraid to face her own fears.
For a debut lookbook, what would have been a safe and typical collection for other designers, Sergeenko branches out to create stunning vintage-inspired pieces. With floor-grazing maxi skirts, corseted waist-belts and woollen headgear, she blends in ’40s aesthetic with the discipline of the Victorian era. But the sheer blouses and above-the-knee dresses are a subtle cue of its Russian sexuality.

Karlie Kloss undresses. Testino unimpresses

I haven’t come away from an encounter with Karlie Kloss without being somewhat gobsmacked by her beauty – whether it was encountering her on a train between Paris and London or watching her dominate the catwalks of New York Fashion week, Kloss has never once failed to leave an impression. But where other models of her calibre might radiate cool confidence or knowing sexuality, Kloss radiates classic beauty – she’s the Grace Kelly for the current generation.
Which is why her photo shoot for Allure’s October 2011 issue surprises me.
We’re certainly no wallflowers to fashion and nudity (even when it’s only implied) at Fashionising.com, in fact we’re oft accused of being precisely the opposite. But that we’d see an exploration of the form involving Kloss caught me off guard.
And perhaps it shouldn’t have. After all, Karlie Kloss is now 19 and has been avidly watched as one of the next-big-things for the past 4 years. For a model such years often mean that sexually charged photo shoots are the rule and not the exception. But with Karlie Kloss I expected it to be different and for the exception to not occur at all for quite some time.
Sensual photo shoots, yes. Sexual photo shoots, no.
And why? Because Kloss’ current commercial value lies in the fact that she is the classic beauty – the classic beauty set to be considered the world’s number one model as the likes of Natasha Poly move further into their own careers. Mario Testino’s implied-nude photo shoot with Karlie Kloss doesn’t play to that classic strength. There’s no allure to it and, frankly, it’s not that much better than what you’d expect to find in a whole range of low-brow men’s titles. Sure – Karlie Kloss looks stunning in the photo shoot; with her features, how could she not? But the technical work that went on behind the lens doesn’t play to her strength. The strength of the allure that we love about her simply isn’t there.
That allure is what Karlie Kloss really brings to the fashion industry – Testino’s photo shoot with all its half nudity and sultry looks offers up something that is merely hot. Most any model can look hot in a photo shoot – Kloss has way more to offer than that.

Tuesday, September 20, 2011

Louis Vuitton: Fall 2011 Shoes

There’s a special pair of Louis Vuitton shoes this fall that have really caught our attention for all the right reasons! Check out the pair of gold beauties that come with a metal fastening on the front and a sculpted shape to the back of the heel that’s simple yet very seductive.

Here’s the rest of what you’ll find in the shoe section this season:
Where to buy?
  • G/F, Shop 7-17, Landmark Atrium, Central, Hong Kong. Tel:  8100 1182
  • Shop 351A, Level 3, Pacific Place, Hong Kong. Tel: 8100 1182
  • 5 Canton Road, Tsim Sha Tsui, Hong Kong. Tel: 8100 1182

Sixties Scene

GO back in time this autumn/winter 2011-12. Leave fashion's summer obsession with the Seventies and look to Sixties style icons Mary Quant, Twiggy and Julie Christie to inspire your new season look.
"Two-piece ensembles in fabrics that really hold structure, like felt and wool, bridge the gap between ladylike and mod perfectly," says Vogue's Calgary Avansino. Look for coats with sloping shoulders and bracelet sleeves and wear with polonecks, miniskirts, knee-high boots or a pair of Bottega Veneta's dainty heels.
On a beauty note, beehives were tall and proud at Jean Paul Gaultier and Bottega while, elsewhere, a side-parting that swept across the forehead kept things neat. Try a headband for some Brady Bunch preppy appeal and made-up eyes that flick at the sides will add some va-va-voom to the look.

Monday, September 19, 2011

Hollywood In London

  DREE HEMINGWAY will star in Matthew Williamson's show on Sunday night - she's flying in especially from LA, where she's currently filming Starlet - just to keep a promise she made to the London-based designer in June.
  "She's become a really good mate - I love her as a person but her style is really up my street too," he told us yesterday, amid last minute fittings, surrounded by his gorgeous new collection and hundreds of multicoloured Charlotte Olympia shoes to go with it. "She's kind of like Sienna and Poppy combined - she's just sickeningly stylish."
  "I'm pretty much styling the show around her - she's gorgeous but she's also really sweet and genuine. It's incredible that she's kept to her word - she told me back in June that she'd come if she could - and here she is."
  And with big name models expected to be in London for Tom Ford's show earlier in the day, who would Williamson really like to star with Dree? "I guess the fantasy model line up would be Lara Stone, Natasha Poly, Daria Werbowy, Freja Beha Erichsen and Lily Donaldson," he says. "But they are incredibly expensive and nobody knows until the last minute if they'll be in London - but there are lots of great new girls in London at the moment so we'll see."

Friday, September 16, 2011

Anna Sui Show Report

  FOR spring, Anna Sui loosened her grip on the rock ’n’ roll-bohemia she’s made her signature to make way for a new and impressive aesthetic – Forties burlesque glamour via Studio 54.

  Gone were the audacious mod-driven knit and print ensembles of autumn/winter 2011-12, and nowhere to be seen the angelic prairie girl of last spring - instead, we saw one of Sui’s strongest collection’s in recent years, featuring knock-out feminine pre-war-inspired cuts in sumptuous chiffons and crepe-de-chines, with playful and endlessly cool prints. It was clear Sui had no intention of fitting in with the prevailing looks of the season, rather staying true to what she does best – showcasing her own unique and whimsical viewpoint, and setting new trends
Sui has gained a reputation for cultivating specific and exclusive left-of-centre references, but transforming them into collections of modern, accessible clothing that has over the last 20-plus-years proven a favourite both cross-culturally and cross-demographically. his season was no exception, with the designer focusing her attention on the intriguing Club Sept, the creative melting-pot and definitive place to be of Seventies Paris fashion - in particular focusing on American illustrator Antonio Lopez’s impact on the scene. This vision was expanded to involve a little disco fever, in the form of turbans atop frizzed-out hair, flared trouser ensembles, sexy lacquered lips, flowing skirts and long hemlines, and just a little sequin and shimmering embellishment.
  As usual, a glowing Karen Elson opened the show, this season stepping out to a wildly enthusiastic crowd, broadly smiling in an adorable Forties-style dress, with a black and white marabou shrug. Other key looks included a knock-out black tulle kimono, atop silk shorts, sailor-inspired romper with sailor hat, a high-waisted skirt paired with a super-cute bustier top and sculpted waist-cinched blazer, a butterfly winged sheer silk dress and insanely sweet heart-print dresses in both black and peach. The collection was well-edited and well-conceived, and all wonderfully Anna Sui - guaranteed to win over her adoring fans yet again.

Outside The Fashion Show

2012  Fashion trends will be keep  Restore ancient ways,now,please take in follow pic.
This season dust coat will be must have ,if you
have it ,everywhere you will be a focus,believe me.

Red appers luxury,sand appers mature

Love fall season,love dust coat